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In-app bidding came in to revolutionize the mobile advertising industry, bringing more fairness to the auctions and efficiency on processes.

The time users spend on your game is an important KPI. Take note of these techniques to keep your players engaged.

If your game will use multiple user acquisition channels, you are going to need an attribution system. We orient you through this process.

Cost per install is a key indicator. Here’s what you can do to influence it and improve your user acquisition.

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