Cube Blast Journey: How to increase your casual game’s ad revenues fast?

By
Homa Games
/
September 20, 2022

Discover how Homa Games Monetization optimization helped Puzzle Dream reach outstanding ad-revenue metrics for their casual title. This case study will summarize the main achievements and learnings of working together on Cube Blast Journey

Situation:

Puzzle Dream—a studio from Hong Kong specializing in Casual Games—came to Homa to advance its title. Their newest game, Cube Blast Journey, carried great potential. However, it required ASO improvements, assistance with product uplift & creative management. Most importantly, the title needed the monetization, LTV & eCPM enhancements. Before transferring to Homa, Cube Blast Journey’s IS was $13.86, and RV was $16.9.

 Actions: 

Homa Games team took over the game in March 2022 and worked on the aspects listed below. 

  • App Store Optimization: Homa’s team created & tested new assets to outperform the current store layout.
  • User Acquisition: We launched new campaigns and geos and increased the budget in ad-spend by +36% from October 2021 to May 2022.
  • Product uplift: We have provided product recommendations and a new roadmap for the game based on benchmarks analysis. The Homa team reworked the game entirely from level 0 to 30, making a smoother onboarding to improve the first-time user experience (FTUE).
  • UI changes: The team included the glow & added the movement on the placement of the RV button. By modifying only the UI, there was an increase of +9% LTV AND US.
  • Creative management: Homa gang helped test new creatives for the game to get higher performance. 
  • Monetization: Homa Games optimized the monetization set-up after the transfer & SDK integration.

Key results: 

After extensive work on all of the points mentioned above, the main achievements happened in Cube Blast Journey. Let’s have a look at them: 

  • IS value: uplift of +40%, making it reach $19.21
  • RV value: increase of +10%, reaching $19.77
  • LTV: uplift by +14%


This collaboration produced excellent ad-revenue metrics & LTV improvements. The infographic below will showcase the main takeaways of the work on Cube Blast Journey.


Download and play the Cube Blast Journey today! Available on IOS and Android. 

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