Developer on Air: Ciprian Bojin

By
Homa Games
/
November 29, 2021

1. How did BulkyBrains first start?

BulkyBrains started roughly 5 years ago, when I created my first mobile game for my bachelor’s degree. I was hooked into mobile and the endless possibilities it gives, and that’s the only platform we’ve developed games for, so far. I’ve worked with multiple freelancers during the years, but at the beginning of this year I decided to invest more time, money and energy into creating a team, so I hired 3 amazing people.

2. What are some of the benefits and challenges of working as a team in game development?

The benefits of working as a team are very big, but for Hypercasual games it’s important to keep the team small. We iterate faster as a team and we are able to create more mechanics in a shorter period of time since everyone has a clear goal and is responsible for their part. Challenges exist for sure, and they are many, but as a founder you have to grow and overcome them.

3. Were you always interested in mobile gaming? What motivated you to create a studio and get into this industry?

I grew up with Counter Strike and World of Warcraft, but when I discovered mobile games in 2009, I knew it was something I would love to create and be part of. It took me a few years of failures and battles, but I’m glad I never stopped. My motivation was to have a mobile game reach top 10 and I’m happy to say that, with help from my Publishing Manager Maxime Pham Van and the whole team at Homa, I’ve achieved that goal with Mashup Hero.

I play mobile games on a daily basis to discover new experiences and when I find something that’s keeping me hooked, I try to deconstruct it and combine it with other game ideas.

4. Can you tell us the inspiration behind Mashup Hero?

It was not divine inspiration, but rather a combination of games that I have found interesting and with high potential. I play mobile games on a daily basis to discover new experiences and when I find something that’s keeping me hooked, I try to deconstruct it and combine it with other game ideas.

Mashup Hero feature graphic.

5. How long was Mashup Hero in development for?

It was in development for 3 months before we published it with Homa, and it was also previously tested with another publisher. We’ve created 3 different variations of the game before reaching the final version you can play now.


6. Can you provide us with some numbers? How many downloads does Mashup Hero have?

Sure, it has over 10M downloads on Android and iOS combined. It’s an amazing milestone for us and we’re extremely grateful and happy. We have around 300k daily active users so we’re still working hard on the game to make the experience even more enjoyable for our players.

7. Generally speaking, what is your thought and design process when it comes to creating a game?

I like to deconstruct games, write the main elements on the paper and find new ways to combine them. Sometimes I come up with ideas while lying in bed, so I always write them down and then try to find at least a similar proven mechanic before I commit to that idea. It’s very important to keep an eye on the market daily, see the upcoming trends and try to create a unique experience for players.

Mashup Hero gameplay.

8. Do you have any advice for developers starting out in mobile game development?

It’s important to finish your projects before moving to the next one, and more importantly, start small. Don’t spend years on the first game, trying to make it perfect as it’s very hard to stay motivated for that long and very likely to not have success with the first project.

9. We noticed a number of games you’ve created on mobile fall into the category of Hypercasual games… Do you anticipate that this category will continue to trend among mobile developers?

Absolutely! It’s fast to create Hypercasual games and therefore it allows you to also learn fast, which is the most important aspect in both games and life. Because of this, people create Hypercasual games about anything, and it’s hard to imagine this type of games going away any time soon.

Working with the right people and always learning from past failures is extremely important. We’ve created processes and templates that we use and follow in order to keep us on track and increase our development speed.

10. According to your Publishing Manager, you produce great quality products in a very short timeframe. What is your method? Any secrets?

I have to admit I’m a perfectionist, which is very hard to sustain in the Hypercasual industry. Working with the right people and always learning from past failures is extremely important. We’ve created processes and templates that we use and follow in order to keep us on track and increase our development speed.

11. Are there any interesting and/or exciting moments or experiences you would like to share with us from working with Maxime, your Publishing Manager?

Maxime is the best publishing manager I’ve had the pleasure to work with. He’s extremely involved and passionate, and I think a big part of our success is because of him as well. Always pushing us and challenging our ideas, while trying to make himself available every time we needed, was crucial.

12. And a last one... how do you unlock creativity?

I believe everyone is born creative, but we lose the freedom to explore and experiment as we’re growing up. I’m always feeding my curiosity by trying to think outside the box, trying to understand why things are in a certain way, and by challenging assumptions. I think curiosity plays a major role in unlocking your creativity. Try to understand why a thing is the way it is, and also, why people either like it or dislike it, as both aspects provide valuable information.


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