In the last years, the Hypercasual genre has established itself as one of the fastest-growing game categories on the app stores, not only in number of downloads but also in quantity, variety, and originality of new products. Beginning as a subgenre of casual, Hypercasual has consolidated as a category in its own right and started to accommodate subcategories like ultra casual, idle, mergers, and so. Some of these subgenres have become classics, but from time to time we are able to see a new genre emerge in the Hypercasual scene.
Constant testing and iteration lead to permanent game upgrading and improvement, which translates not only into new, different games but also into hybrid genres. This was the case for Farm Land, developed by our partner LolTap—Homa Games’ latest release and member of the new Arcade Idle category. The process began in late 2020 with the launch of Harvest It, a game that brought to light the potential of this new type of game. Later, Homa’s Craft Island, developed by Ducky Games studio, expanded on the concept and became a success in the app stores.