Arcade Idle: key highlights of the Hybridcasual genre in 2022

Published:19 Sep 2022Author:HomaRead Time:2 min read

The Arcade Idle genre has been making waves in the mobile gaming industry, with significant growth in downloads and popularity. According to a study conducted by Sensor Tower and Homa, the genre has seen an astonishing 2050% increase in downloads since 2020, indicating a rapidly growing interest among mobile gamers.

One of the key highlights of the study is that out of the 163 Arcade Idle games released in the past 12 months, a notable 8 games have achieved over 1 million downloads. This suggests that the genre is gaining traction among mobile gamers and is capable of generating a substantial player base.

Another interesting finding from the study is the average Retention Rate Day 1 (RRD1) for top Arcade Idle games, which is close to 50%. RRD1 is a crucial metric that measures the percentage of players who continue to play a game after the first day of installation. The fact that Arcade Idle games have a higher RRD1 compared to Hypercasual games indicates that players are more likely to be engaged and continue playing Arcade Idle games beyond the initial installation.

The significant growth in downloads and the high retention rate of Arcade Idle games suggest that the genre may be worth considering for investment. The potential for capturing a large player base and generating revenue through in-app purchases, advertisements, and other monetization strategies makes Arcade Idle games an appealing option for game developers and investors alike.

In conclusion, the study conducted by Sensor Tower and Homa highlights the remarkable growth and potential of Arcade Idle games in the mobile gaming industry. With a significant increase in downloads, impressive retention rates, and several games achieving millions of downloads, Arcade Idle games show promise as a genre worth considering for investment. However, as with any investment, careful research and analysis of market trends and performance are crucial to making an informed decision. Have a look into more insights in the infographic below & make sure to check out the 2023 Hybridcasual games playbook for a more recent analysis of the hybridcasual scene.

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