A Winning Formula for a Hybridcasual game?
The hybridcasual genre has exploded in recent years, becoming extremely popular among gamers of all ages and skill levels. These games blend the game mechanics of hypercasual with the depth and replay value of casual games, appealing to a wider audience and offering new experiences. So it’s only natural that game developers would pounce on this genre.
Hybridcasual games continue to grow in popularity, with a total of 5,090,783,077 downloads in 2022. This is a 3% increase from 2021 when the genre’s boom began.
*Hybridcasual Games Playbook by Sensor Tower and Homa
⚫ WHAT IS HYBRIDCASUAL?
We define hybridcasual as games that are simple and satisfying, but deep. They have simple controls, juicy visuals and sounds, and an easy-to-learn core loop. At their essence, they’re a hypercasual game. But the magic relies on adding casual progression systems on top. Features like a game economy, multiplayer, leaderboards, RPG-like equipment, cosmetics, and decorations.
⚫ HOW DO YOU GET STARTED?
There are three main approaches to developing a hybridcasual game. One, you start with a hypercasual game and add meta-features. Two, you start with a casual game and simplify the core loop to its bare essentials. Three, you start completely fresh. All three approaches work. It really depends on your own preferences.
⚫ WHAT SHOULD YOU TRACK?
It’s important to decide which key performance indicators (KPIs) you want to measure. Because of the nature of hybridcasual games, in-app purchases are critical to your strategy. And lifetime value is also important here. It’s all about keeping your players around. If you need help, at Homa we have the tools, know-how, and expertise to help you figure out exactly what to pursue and how to work. And how you can overcome obstacles and succeed in this exciting and lucrative genre.
⚫ SHOULD YOU DEVELOP YOUR NEXT GAME IN HYBRIDCASUAL?
Yes. It can be trickier than other genres. But the benefits outweigh the challenges. Simple mechanics mean you appeal to more players. More depth means those players will stick around longer. And features like in-app purchases can lead to a more stable income.