- HOW DO YOU LET AN IDEA GO IF IT DOESN’T HIT THE KPIS?
Personally, I'm kind of used to it. I’ve been in the hypercasual market for a long time, so I’m used to letting concepts go. I think what's really exciting about prototyping in hypercasual or hybridcasual is the chance to switch from concept to concept to try to find the next big hit and never work on the same game.
Maybe, at some point, the prototype you’re developing isn’t working. But that’s not a big problem. It'll probably be the next one. You just need to keep going. For me, it's always exciting to change concepts.
- WHAT ARE THE BIGGEST OPPORTUNITIES AND CHALLENGES RIGHT NOW FOR GAME CREATORS?
Hybridcasual. It's really exciting because there are a lot of new concepts to find, but it's also a big challenge because the games are harder to make. We need to go more in-depth with game design, and we need more optimization and more balancing. It’s harder, but it's very exciting.
- HOW DO YOU STAY UP TO DATE WITH THE LATEST TECH AND TRENDS?
Well, of course, I watch the top charts of the Google Play Store and App Store. But another way is to look at YouTube a little, as there are some channels that present the new games they find. For example, New Games Daily.
Homa also has an internal tool (Market Watcher inside the Homa Lab) that allows us to see interesting new concepts being tested on the market.
- WHAT ADVICE DO YOU HAVE FOR SMALL STUDIOS OR INDIE DEVS?
Focus on a few concepts, but do them well. So invest your resources in a single idea and don’t try to do everything at once. Basically, focus on developing a great prototype.
- ONE LAST QUESTION: WHERE DID “SLOWMO” COME FROM?
Slowmo comes from when I was a student. We used to make a lot of games, and I liked putting the slow-motion effect in every one of them. That’s why I chose this name for the studio.