Homa Games collaborated closely with Turquoise during the game’s development, providing value and expertise in the areas listed below.
Homa’s Publishing Manager (PM) & Economy Designer tested over five economies. The winning economy led to an improvement of 15% ad LTV while opening the door to IAP monetization.
Homa's team redirected the game in a more Idle direction, which led to a 3 point increase in both RRD1 and RRD3. They developed several features to create long-term motivation for players. Introducing an automated worker feature as part of the fish collecting, this led to an increase in retention and sizable monetization opportunities—25% of gems are spent on the worker feature (unlocking, temporary boost, permanent upgrade).
Turquoise and the PM have worked in synergy with the game loop to reach IAP’s best practices, which brought IAP to 25% of the revenue.
The Homa team tested what content was most appealing to customers and optimized economies per OS and geo thanks to 100+ remote configuration variables. They designed an adaptive offer system and polished the merchandising, game UI popup's look and feel and also the in-game store layout. In addition, Homa added more visual polish to the store and gems, the visual effects to the Starter Pack and even more packages which brought great value.