What you need to know when turning a hypercasual game into a hybridcasual hit
From a hypercasual game to a hybridcasual, the goal is always to build challenging levels and engage with your audience in a new way. Doing this can take gameplay and design in an entirely new direction, including adding more in-depth mechanics, improving the story, or creating more challenging levels.
In addition to designing the game itself, remember that global LTV counts for success in hybridcasual games. That means looking at metrics like playtime length, whale potential, and retention on days 30 and after. Furthermore, cluster the audience and adapt the economy or levels for each - this is how you'll maximize your title's opportunities for IAP unlocks.
Zombie Defense demonstrates how a hypercasual game can become a successful hybridcasual game by addressing its marketability challenges since ideation.
Despite high CPI rates, we continued working on metrics like RRD1, which hit 40%; D30, which scored 2%; or playtime of 1500 seconds (25 minutes), which doubled from launch. Plus - our teams continue to work on these goals post-launch to deliver the best content for each cluster of players.
To see other examples of hybridcasual game development, check out this episode of Homa Academy. If you want to turn any ideas into commercial hybridcasual hits, feel free to submit them to Homa Lab.
You can also download and look at Zombie Defense, available on IOS and Android.