Homa Games’ and Hyperlite’s teams implemented the following improvements to produce the outstanding game.
- Optimization and game stability performance.
By focusing on identifying the root causes for several bugs and crashes in Minesweeper, Homa’s product team identified room for improvement as the game scaled significantly. Providing quick fixes to these optimization issues brought a +2pts RRD1 & +2pts RRD7 for the game.
- Improve the juiciness of the core mechanic.
In 1 iteration of the game, teams pushed for skins added for the Minesweeper board and a change in animations and mechanics, which had a +20% impact on the LTV.
Daily Reward / Leaderboard / Challenges were consistent throughout the partnership and helped achieve the current heavy retention potential on D30—9.58%.
Revamping the game flow brought an uplift of +9%, starting D1 of Playtime & Retention. Many users didn’t understand how one should be playing a complex game like Minesweeper. First Time User Experience (FTUE) made it possible for new players to understand this board game from the 90s'.
The team & Homa brought a new feeling to the game by implementing UX/UI changes and making the game’s experience better than the competition.
- Interstitials (IS) frequency change.
Homa increased IS frequency by 15% on days 3-10 and improved the offline level rewards by 17%.
- New Ad Mediation Platform.
The switch to Homa’s mediation provider brought the necessary LTV uplift: +26.10% LTV D0.
- Waterfall Optimization.
After changing the ad mediation platform, working on the waterfall optimization brought an increase of 15% in eCPM for the different ad placements on both OS (AND & iOS US, Banners, RV & IS) .