1. Ideas are Hard to Find: The Story Behind "Attack Hole's" Game Concept & Product Strategy
Attack Hole is an arcade-style hypercasual game with a weapon theme. Players control a hole, collect items and weapons to grow the hole, and defeat bosses.
The development of Attack Hole commenced in September 2022, and within five months the game was published. However, getting the winning combination to make this game an unparalleled success was not easy. Before finding the winning formula, Redline Games tested +70 prototypes on Homa Lab and two games went into soft-launch: "Hit Fist" and "Kick Them”. But in the end, it was the data-driven approach of the Homa platform that guided the studio to focus their efforts on the prototypes that had strong potential. And that’s how, after hard work from both teams, Attack Hole came to life.
As the journey to build “Attack Hole'' unfolded, a pivotal question emerged: “Should game prototyping prioritize following trends only, or might this approach reduce the uniqueness and creativity of our concepts?” The solution lies in striking a balance. And Attack Hole is the living proof of that. The game was originally inspired by the successful mechanics of collecting items with a hole in a physic-based environment, but Homa and Redline Games took it further by infusing their unique twist and appealing to a wider audience. How? By adding a war theme and using weapon items as collectibles, among other mastermind strategies.
How can Homa Lab help you find ideas that work?
While aligning with trends unlocks market potential, nurturing fresh ideas is key. Homa Lab addresses this challenge by assisting developers in achieving a fusion of trend-inspired concepts with novel ideas that resonate widely.
Homa Lab's data pipeline, a combination from the analysis of thousands of apps and the exclusive Market Watcher, enables the platform to recognize the potential of ideas before advancing them into further development. This enables developers' to stay updated on industry trends, identify market opportunities, assess player preferences and focus their efforts only on concepts with hit potential built-in.
Also, Homa recently launched the “Game Idea Generator” inside Homa Lab, a brainstorming companion powered by AI brilliance and backed up with Homa Lab’s data pipeline. This tool aids in creating game ideas from scratch or building upon existing core loops, mechanics, or themes during the ideation process.