For everyone creating Hypercasual games, prototyping and testing is a crucial part of the process as it allows developers to save time, to avoid over investing, and to be able to iterate accordingly. In addition to testing the gameplay and mechanics, an important part of the process is to evaluate a game’s marketability, and that’s where creatives come in handy.
Creatives are the ads used in a user acquisition strategy to drive installs and, as the first touchpoint with most of the players, they can have a huge impact on the success of a game. To put it short, the goal of a creative is to give a good idea of a game and to make players want to play it.
Testing with creatives is the best way to rapidly assess the potential of a new product no matter the type of game, but if you are working with different genres you may want to consider the particularities of each one. Among the Hypercasual genre, Arcade Idle is a subgenre that incorporates idle and adventure arcade’s main attributes to create games with a casual feel and attractive metrics.
A creative is an opportunity to showcase a game’s best attributes, so once you know what these are, the next step is to know how to bring them forward. In a highly competitive market place, and taking into account our users’ short attention span, you don’t want to miss your shot. Read on to learn where to put your energy and creativity when designing and testing new creatives, particularly for Arcade Idle games.
The pro tips
There are some main elements that can make all the difference when trying to convey what a game is about. Remember that the main message of a game creative is as simple as that: the game. With this in mind, there are a few tests you can do in order to build the creatives that better express this message. The next tips are meant to help you improve a creative’s readability and to reach a wide audience.
1. The three-seconds trick
The message of your creative has to be understandable in the first three seconds. Be straightforward and keep it simple: don’t create a teaser or enigma to solve. If the user understands the content of the game directy, then you have created an effective ad.
Arcade Idle games have a deeper adventure-like gameplay from which discovery and constant improvement through time can be hard to explain, so to focus on the main actions and more satisfying dynamics in these first three seconds is important to keep the player engaged.