This comprehensive case study delves into the journey of "Fight For America" (FFO), an innovative hybridcasual tower defense game developed together with Hitica, a prominent hypercasual studio. With an unwavering focus on testing core mechanics and a bold ambition to conquer the gaming market, Hitica joined forces with Homa to elevate their game, achieving over 8 million downloads and an impressive 40% IAP-generated revenue on IOS, FFO has captivated players worldwide.
Discover the strategic collaboration between Hitica and Homa, the challenges encountered, and the pivotal role of Homa in transforming the game into a hybridcasual title with outstanding results. From refining core mechanics to optimizing monetization and expanding content, this article dives into the key actions and valuable takeaways for developers aiming to create their own hybridcasual hit.
From Concept to Victory: The Journey of "Fight For America" as a Hybrid Tower Defense game
The inception of "Fight For America" can be traced back to Homa Lab, where Hitica, a trusted partner of Homa, embarked on a journey to create a captivating gaming experience. After rigorous testing of over 50 games, the "Fight For America" concept emerged during a brainstorming session proposed by one of Homa's Publishing Managers (PM). Inspired by the market's demand for engaging, masculine-oriented games with long-term player value, the title aimed to deliver an immersive tower defense battle set in the United States's heart, akin to the triumph of "State.io."
Today, "Fight For America" stands tall as a hybrid tower defense game that seamlessly blends the elements of shoot 'em up and tower defense genres. Its success lies in its simplicity in terms of concept and visuals, making it easily accessible to players of all backgrounds. At its core, the game revolves around defending the United States from invaders and providing players with a clear objective and purpose as they progress through different states, to achieve victory.
To succeed in the game, players must strategically fend off enemy attacks, utilizing a diverse range of defensive towers and deploying special abilities. The title offers players many choices, such as upgrading their characters and strategically placing towers, resulting in deep gameplay and exploration opportunities. Additionally, Homa strategically implemented timers and rewards to enhance session length and engagement, ensuring that players remain immersed in the game world.
While the initial development team consisted of a single artist, developer, and game designer, Hitica's ambitions grew alongside the game's success. With the crucial financial support provided by Homa, Hitica expanded its team, bringing on board additional developers, artists, quality assurance testers, and project management experts. This allowed them to test and refine the core mechanics and enhance the gaming experience.
Throughout the development and publishing process, Homa played a pivotal role, providing continuous support and guidance to ensure the success of "Fight For America." Homa’s commitment and hybridcasual expertise contributed to the game's growth, taking it to new heights and captivating players worldwide.